How the esthetics of the rave culture is influencing whole experience? How is appropriated/aprescheated?

What is the psychology behind rave culture and why people desire to attend raves, and to discover the feeling that people experience in these environments, and what stimulates this?

What is the commercialization of dance culture and its entry into the mainstream realm of popular culture?

In effect the aims were to gain an insight into the nature of the experience and to examine the findings in relation to contemporary theory on consumer behaviour

How can raves develop an understanding of the behaviour of consumer culture?